Justin Bailey

Targets and Touches

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Week 8: NFC Targets/Touches

Tuesday, October 31, 2017


Targets and Touches will only have players’ six most recent games, regardless if they were active or on a bye. The data will be in descending order of games played. I also decided to add carries inside the five-yard line for running backs rather than just red zone carries. Carries inside the five is more valuable overall as the average touchdown rate over the last 10 years from within five yards is 39 percent, with a substantial drop from further out.

 

All targets and touches data is compiled from Pro Football Reference. Cornerback data is sourced via Pro Football Focus. The NFC will be released on Tuesdays, while the AFC is published on Wednesday.

 

The goal of these articles is to give you an idea of what the usage looks like for each player within their offenses, allowing you to spot any positive or negative trends regarding how a player is being used, and most importantly — letting the numbers tell the story.

 

Note: This data will stick to fantasy-relevant players.

 

Arizona Cardinals

 

Targets: Larry Fitzgerald (15, 7, 10, 11, 3, 0), Andre Ellington (8, 14, 10, 1, 0, 0), Jaron Brown (6, 12, 6, 1, 5, 0), J.J. Nelson (3, 4, 6, 1, 5, 0), John Brown (0, 7, 7, 4, 4, 0), Jermaine Gresham (9, 3, 2, 2, 3, 0), Brittan Golden (3, 0, 0, 0, 3, 0), Troy Niklas (1, 0, 0, 2, 1, 0), Chris Johnson (2, 3, 1, 0, 0, 0), Kerwynn Williams (0, 1, 0, 0, 4, 0), Adrian Peterson (0, 0, 0, 0, 4, 0), Chad Williams (1, 0, 0, 0, 0, 0), Elijhaa Penny (0, 0, 1, 0, 0, 0), Ricky Seals-Jones (0, 0, 1, 0, 0, 0)

 

Carries: Chris Johnson (12, 13, 9, 0, 0, 0), Adrian Peterson (0, 0, 0, 26, 11, 0), Kerwynn Williams (1, 1, 3, 3, 0, 0), Andre Ellington (5, 5, 1, 0, 0, 0), J.J. Nelson (0, 0, 1, 1, 0, 0), Elijhaa Penny (0, 1, 0, 0, 0, 0)

 

RZ Targets: Larry Fitzgerald (4, 2, 0, 1, 0, 0), Jaron Brown (2, 1, 0, 0, 0, 0), Jermaine Gresham (2, 1, 0, 0, 0, 0), Andre Ellington (1, 2, 0, 0, 0, 0), John Brown (0, 0, 1, 1, 1, 0), Brittan Golden (2, 0, 0, 0, 0, 0), Adrian Peterson (0, 0, 0, 0, 1, 0), Troy Niklas (0, 0, 0, 1, 0, 0)

 

RZ Carries: Kerwynn Williams (0, 0, 2, 0, 0, 0), Adrian Peterson (0, 0, 0, 5, 0, 0), Elijhaa Penny (0, 1, 0, 0, 0, 0)

 

Inside 5 Carries: Adrian Peterson (0, 0, 0, 2, 0, 0)

 

Coverage Data (via PFF): Justin Bethel (3-76-1, 3-48-0, 5-90-1, 7-99-2, 0, 0), Patrick Peterson (1-0-0, 2-34-0, 2-26-0, 0, 0, 0), Tramon Williams (0, 0, 0, 1-41-0, 6-62-0, 0), Tyrann Mathieu (2-66-0, 6-52-0, 1-1-0, 3-42-0, 4-56-1, 0)

 

Observations: Bye.

 

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Atlanta Falcons

 

Targets: Julio Jones (12, 4, 0, 7, 13, 6), Mohamed Sanu (6, 3, 0, 0, 10, 7), Austin Hooper (2, 7, 0, 9, 1, 6), Taylor Gabriel (6, 5, 0, 8, 2, 1), Tevin Coleman (5, 6, 0, 1, 1, 1), Devonta Freeman (3, 2, 0, 4, 3, 3)

 

Carries: Devonta Freeman (21, 18, 0, 9, 12, 12), Tevin Coleman (6, 9, 0, 9, 6, 14), Taylor Gabriel (0, 0, 0, 0, 1, 0), Mohamed Sanu (0, 1, 0, 0, 0, 0)

 

RZ Targets: Julio Jones (1, 0, 0, 0, 4, 2), Austin Hooper (1, 2, 0, 0, 1, 2), Mohamed Sanu (2, 1, 0, 0, 3, 1), Devonta Freeman (2, 0, 0, 0, 0, 2), Taylor Gabriel (0, 3, 0, 0, 0, 0), Tevin Coleman (0, 1, 0, 0, 0, 0)

 

RZ Carries: Devonta Freeman (6, 4, 0, 1, 1, 2), Tevin Coleman (0, 1, 0, 2, 2, 1), Taylor Gabriel (0, 0, 0, 0, 1, 0), Mohamed Sanu (0, 1, 0, 0, 0, 0)

 

Inside 5 Carries: Devonta Freeman (3, 2, 0, 0, 0, 0), Mohamed Sanu (0, 1, 0, 0, 0, 0), Taylor Gabriel (0, 0, 0, 0, 1, 0)

 

Coverage Data (via PFF): Brian Poole (8-109-0, 1-6-0, 0, 3-21-0, 4-26-0, 4-33-0), Desmond Trufant (3-20-0, 1-9-1, 0, 3-28-1, 2-21-0, 3-55-1), Robert Alford (3-45-0, 2-26-0, 0, 2-16-0, 5-85-0, 3-43-0)

 

Observations: It was pouring rain the whole game in New York which may have had some impact on the passing game. Mohamed Sanu led the Falcons with seven targets, Sanu now has six or more targets in every healthy game this year. Sanu, Julio Jones and Austin Hooper all have seven red zone targets this season. Tevin Coleman out-carried Devonta Freeman 14:12, but Freeman out-snapped Coleman 40:29. Freeman played 61 percent of the snaps, which was his lowest total since Week 1, while Coleman played 44 percent of the snaps, which was a season-high.

 

Carolina Panthers

 

Targets: Christian McCaffrey (11, 6, 7, 14, 9, 7), Devin Funchess (10, 9, 8, 9, 8, 6), Kelvin Benjamin (2, 4, 6, 13, 6, 7), Ed Dickson (1, 4, 5, 8, 5, 5), Russell Shepard (1, 1, 2, 6, 3, 1), Curtis Samuel (5, 0, 2, 0, 1, 3), Jonathan Stewart (2, 1, 3, 2, 0, 0)

 

Carries: Jonathan Stewart (12, 14, 18, 8, 14, 11), Christian McCaffrey (4, 6, 3, 4, 7, 4), Curtis Samuel (1, 0, 0, 1, 0, 1)

 

RZ Targets: Christian McCaffrey (1, 1, 2, 2, 0, 0), Devin Funchess (0, 3, 1, 0, 1, 0), Kelvin Benjamin (1, 0, 1, 1, 0, 2), Ed Dickson (0, 0, 0, 2, 1, 1)

 

RZ Carries: Jonathan Stewart (2, 2, 3, 0, 1, 1), Christian McCaffrey (1, 1, 0, 1, 0, 0),

 

Inside 5 Carries: Jonathan Stewart (0, 0, 1, 0, 0, 1)

 

Coverage Data (via PFF): Captain Munnerlyn (3-17-0, 2-51-0, 1-5-0, 0, 0, 3-42-0), Daryl Worley (3-22-2, 0, 2-12-0, 3-23-1, 0, 3-18-0), James Bradberry (3-77-1, 5-51-0, 2-19-0, 3-43-0, 1-8-0, 5-60-0), Kevon Seymour (0, 1-8-0, 1-8-0, 2-52-0, 1-70-0, 1-19-0)

 

Observations: Christian McCaffrey played a season-low 58 percent of the snaps for the Panthers and saw just nine total touches. Rivera said he wanted to supplement some with Cameron Artis-Payne in order to relieve McCaffrey some and he wasn’t lying as Artis-Payne played on 15 percent of the snaps.

 

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Chicago Bears

 

Targets: Tarik Cohen (4, 4, 1, 3, 3, 3), Zach Miller (3, 2, 7, 3, 3, 2), Kendall Wright (0, 4, 5, 3, 0, 8), Jordan Howard (5, 4, 0, 1, 0, 5), Dion Sims (0, 1, 4, 4, 0, 5), Josh Bellamy (0, 6, 0, 0, 0, 0), Markus Wheaton (2, 3, 4, 0, 0, 0), Benny Cunningham (3, 0, 4, 0, 0, 1), Tanner Gentry (0, 0, 0, 1, 1, 1), Tre McBride (0, 0, 1, 0, 0, 5)

 

Carries: Jordan Howard (23, 18, 19, 36, 21, 23), Tarik Cohen (12, 6, 6, 14, 0, 4), Benny Cunningham (0, 5, 1, 0, 0, 1)

 

RZ Targets: Tarik Cohen (0, 2, 0, 1, 0, 0), Kendall Wright (0, 1, 0, 0, 0, 0), Zach Miller (0, 0, 1, 0, 0, 0), Jordan Howard (0, 0, 0, 0, 0, 1), Josh Bellamy (0, 1, 0, 0, 0, 0), Dion Sims (0, 0, 0, 0, 0, 1)

 

RZ Carries: Jordan Howard (5, 1, 0, 3, 2, 4), Tarik Cohen (0, 1, 0, 0, 0, 2)

 

Inside 5 Carries: Jordan Howard (2, 1, 0, 0, 2, 0), Tarik Cohen (0, 0, 0, 0, 0, 1)

 

Coverage Data (via PFF): Bryce Callahan (3-21-0, 2-10-2, 3-24-0, 2-13-0, 1-18-0, 4-87-0), Kyle Fuller (7-82-0, 3-57-0, 4-47-1, 5-43-0, 2-22-0, 2-75-0), Prince Amukamara (1-7-1, 0, 2-20-0, 1-8-0, 3-62-0, 2-32-0)

 

Observations: Jordan Howard is averaging 28 touches over the last three weeks and averaging 111.33 rushing yards per game during this three-game span. Kendall Wright played just 57 percent of the snaps for the Bears, but he led them with eight targets. These Bears receivers don’t have much of a floor or ceiling.

 

Dallas Cowboys

 

Targets: Dez Bryant (2, 13, 8, 0, 10, 6), Jason Witten (4, 2, 10, 0, 4, 5), Cole Beasley (1, 6, 6, 0, 2, 3), Terrance Williams (4, 6, 3, 0, 3, 3), Ezekiel Elliott (4, 5, 2, 0, 3, 2), Brice Butler (2, 2, 2, 0, 0, 1), Alfred Morris (0, 0, 1, 0, 1, 0)

 

Carries: Ezekiel Elliott (22, 21, 29, 0, 26, 33), Alfred Morris (0, 2, 2, 0, 2, 3)

 

RZ Targets: Dez Bryant (1, 0, 2, 0, 3, 2), Jason Witten (0, 1, 1, 0, 1, 2), Cole Beasley (0, 0, 3, 0, 0, 0), Ezekiel Elliott (0, 1, 0, 0, 0, 0), Terrance Williams (0, 1, 0, 0, 1, 0), Brice Butler (0, 1, 0, 0, 0, 0)

 

RZ Carries: Ezekiel Elliott (2, 5, 7, 0, 8, 4), Alfred Morris (0, 1, 0, 0, 0, 1)

 

Inside 5 Carries: Ezekiel Elliott (0, 3, 0, 0, 3, 2)

 

Coverage Data (via PFF): Anthony Brown (3-48-2, 2-15-0, 4-42-1, 0, 3-21-0, 4-72-0), Jourdan Lewis (5-33-0, 1-19-0, 3-31-1, 0, 4-54-0, 2-26-1), Orlando Scandrick (3-67-0, 3-19-1, 3-36-0, 0, 2-25-0, 6-58-0)

 

Observations: Dak Prescott threw the ball just 22 times in this game. He ranks 20th in pass attempts this season, but he’s currently the QB6 on the year and he has the fifth-highest passing touchdown rate this season. In his last four games, Ezekiel Elliott is averaging 28.2 touches per game. Elliott (43 percent) is one of four running backs seeing at least 40 percent of his team’s offensive looks. Unfortunately, Zeke was just suspended (stop me if you heard this before) for the next six games. Darren McFadden and Alfred Morris are expected to handle the running back snaps.

 

Detroit Lions

 

Targets: Golden Tate (11, 5, 8, 7, 0, 8), Marvin Jones (6, 5, 8, 14, 0, 11), Theo Riddick (9, 2, 5, 7, 0, 2), T.J. Jones (3, 5, 4, 9, 0, 8), Eric Ebron (7, 4, 4, 3, 0, 6), Ameer Abdullah (3, 4, 1, 2, 0, 3), Darren Fells (1, 5, 2, 4, 0, 3), Kenny Golladay (5, 0, 0, 0, 0, 0), Dwayne Washington (0, 0, 0, 0, 0, 1)

 

Carries: Ameer Abdullah (14, 20, 10, 14, 0, 11), Theo Riddick (0, 4, 2, 2, 0, 4), Dwayne Washington (0, 0, 0, 0, 0, 6), Golden Tate (0, 1, 0, 0, 0, 0)

 

RZ Targets: Marvin Jones (0, 0, 0, 3, 0, 4), Darren Fells (0, 0, 2, 2, 0, 2), Eric Ebron (2, 0, 1, 0, 0, 2), Golden Tate (2, 1, 1, 0, 0, 1), Theo Riddick (1, 0, 1, 1, 0, 1), T.J. Jones (0, 2, 1, 0, 0, 1), Ameer Abdullah (1, 1, 0, 1, 0, 0), Kenny Golladay (2, 0, 0, 0, 0, 0)

 

RZ Carries: Ameer Abdullah (0, 2, 2, 0, 0, 0), Dwayne Washington (0, 0, 0, 0, 0, 4), Theo Riddick (0, 1, 0, 0, 0, 1)

 

Inside 5 Carries: Dwayne Washington (0, 0, 0, 0, 0, 4), Ameer Abdullah (0, 1, 1, 0, 0, 0),

 

Coverage Data (via PFF): Darius Slay (7-68-0, 2-43-0, 5-71-2, 3-30-1, 0, 2-13-0), DJ Hayden (2-23-0, 2-20-0, 2-1-0, 3-42-0, 0, 0), Nevin Lawson (3-27-0, 1-24-0, 3-36-0, 0, 0, 3-66-0), Quandre Diggs (2-44-2, 1-6-0, 1-7-0, 3-25-0, 0, 3-120-1)

 

Observations: Marvin Jones (51) is catching up to Golden Tate (55) in targets, but he is crushing him in red zone targets as Jones has seen five red zone targets, compared to Tate’s single red zone target. Jones easily has the highest upside with a 16.7 average depth of target (aDOT), garnering 35 percent of their air yards, compared to Tate’s 6.0 aDOT and 16 percent of their air yards.  

 

Green Bay Packers

 

Targets: Davante Adams (7, 10, 6, 5, 11, 10, 5), Jordy Nelson (8, 0, 9, 7, 4, 10, 4), Martellus Bennett (6, 11, 4, 7, 3, 4, 3), Randall Cobb (13, 9, 0, 4, 5, 3, 4), Ty Montgomery (4, 7, 12, 0, 0, 3, 2), Aaron Jones (0, 0, 0, 0, 1, 4, 5)

 

Carries: Aaron Jones (0, 0, 0, 13, 19, 12, 17), Ty Montgomery (19, 10, 12, 5, 0, 10, 4), Randall Cobb (0, 1, 0, 0, 0, 0, 0)

 

RZ Targets: Davante Adams (0, 1, 3, 3, 3, 3, 0), Jordy Nelson (0, 0, 4, 2, 2, 2, 0), Ty Montgomery (0, 1, 2, 0, 0, 1, 0), Aaron Jones (0, 0, 0, 0, 1, 2, 0), Martellus Bennett (0, 0, 0, 3, 0, 0, 0), Randall Cobb (0, 2, 0, 1, 0, 0, 0)

 

RZ Carries: Aaron Jones (0, 0, 0, 4, 4, 0, 2), Ty Montgomery (1, 1, 5, 0, 0, 2, 0)

 

Inside 5 Carries: Ty Montgomery (0, 1, 3, 0, 0, 0, 0), Aaron Jones (0, 0, 0, 1, 1, 0, 0),

 

Coverage Data (via PFF): Damarious Randall (4-59-0, 4-87-0, 3-20-0, 2-7-1, 1-10-1, 1-23-0, 3-46-0), Davon House (0, 1-19-0, 0, 0, 1-2-1, 0, 3-18-0), Josh Hawkins (0, 0, 0, 3-30-0, 1-8-0, 8-86-0, 1-6-0), Kevin King (0, 1-12-0, 6-76-0, 3-36-0, 2-9-0, 0, 5-143-1), Quinten Rollins (5-58-0, 6-61-0, 0, 0, 5-41-1, 1-10-0, 0)

 

Observations: Bye.


Los Angeles Rams

 

Targets: Robert Woods (5, 4, 7, 6, 8, 7, 7), Cooper Kupp (6, 6, 2, 7, 8, 3, 10), Todd Gurley (6, 4, 7, 8, 4, 1, 8), Sammy Watkins (5, 2, 7, 2, 4, 4, 5), Tyler Higbee (3, 1, 3, 6, 8, 3, 3), Gerald Everett (1, 3, 0, 3, 3, 3, 0), Tavon Austin (1, 3, 0, 2, 5, 0, 2)

 

Carries: Todd Gurley (19, 16, 28, 23, 14, 23, 22), Tavon Austin (2, 2, 3, 6, 6, 2, 3), Robert Woods (0, 0, 0, 0, 1, 0, 1)

 

RZ Targets: Cooper Kupp (1, 1, 1, 2, 3, 0, 5), Todd Gurley (0, 1, 2, 1, 1, 0, 1), Gerald Everett (0, 0, 0, 2, 1, 1, 0), Robert Woods (0, 0, 1, 2, 0, 0, 0), Sammy Watkins (0, 0, 2, 0, 0, 0, 1), Tavon Austin (0, 0, 0, 1, 2, 0, 0)

 

RZ Carries: Todd Gurley (2, 3, 8, 3, 1, 4, 5), Tavon Austin (0, 0, 3, 0, 2, 0, 0)

 

Inside 5 Carries: Todd Gurley (1, 2, 6, 0, 0, 0, 0)

 

Coverage Data (via PFF): Kayvon Webster (1-32-0, 0, 0, 6-46-1, 1-6-0, 3-27-0, 1-25-0), Nickell Robey-Coleman (1-1-0, 4-48-0, 2-56-0, 2-5-0, 5-35-0, 1-9-0, 1-21-0), Troy Hill (0, 0, 3-32-1, 0, 0, 0, 1-27-0), Trumaine Johnson (2-25-0, 1-16-0, 6-139-0, 4-80-0, 3-32-0, 6-88-0, 3-27-0)

 

Observations: Bye.

 


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Justin Bailey has been working with Rotoworld since 2015. His stat-forward analysis can also be found on FantasyLabs and 4for4. Follow him on Twitter - @justinbailey32.
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